Volvo 90-series – understated luxury, every day package

Volvo XC90Volvo S90Volvo V90Volvo V90 Cross Country

Volvo’s top range of understated cars for the man who doesn’t need to prove anything.

Volvo Cars, the celebrated car manufacturer from Sweden, is celebrating its 90th birthday in 2017, having produced iconic cars like the Amazon, P1800 and 240 series. It is renowned for its safety engineering, solid built quality and reliability. I know what you’re saying right now….snooze fest, dad’s car, boxy old banger, but recently they have turned the corner with the new Volvo 90-series of cars.

Volvo XC90

XC90 Series

XC90 Series

Thrusted into the market in 2002 and lasting almost 13 years with only minor aesthetic updates, this Volvo XC90 was probably the brands saviour. The latest incarnation, introduced in late 2014 and on sale since 2015 is an absolutely gorgeous SUV. Perfectly proportioned without looking over the top, classic lines and probably the best looking interior seen in the last decade. My pick: T6 or D5 Inscription 5 seater in Crystal White pearl with 21″ 8-Spoke Silver Bright Diamond Cut Alloy Wheels

Volvo S90

S90 Series

S90 Series

Replacing the ageing and some say, un-Volvo-like car, the S80 not a moment too soon is the Volvo S90. Introduced in 2016 this car competes directly with the likes of the Mercedes E-Class, BMW 5-series and Audi A6. Its competitors are a dime a dozen and rely on their top models to attract your attention (I’m talking to you AMG, M, RS). The Swedish marque doesn’t need this loud shouting, gaudy, over the top macho behaviour to attract attention and the S90 is no exception.

Sharing the platform with its big brother the XC90, this car exudes confidence and luxury. Sporting a similar styled interior and safety benefits this is the perfect car for those who don’t need to haul around 2.5 children, dog, camping gear and whatever else every weekend. My pick: D4 Inscription (aut.) in Mussel Blue metallic with 20″ 8-Spoke Silver Diamond Cut Alloy Wheels

Volvo V90

V90 Series

V90 Series

The Volvo station wagen. An icon for several decades. Big and box-like cars like the 240, 850 and V70 models. Not so much anymore. Sure, it’s still a big car with a long roof, big boot and enough interior space to move all your belongings in a single trip. What Volvo has done is added sexiness to the Volvo V90 introduced in 2016. It even reminds me a little bit of the concept car I still believe they should make, the Volvo Concept Estate from 2014. No doubt design cues from that car made it into the final product of the V90.

Head off for the weekend to the countryside and arrive in style, or if you want to stay closer, the local farmer’s market (you won’t look out of place, because you know, Volvo). My pick: T5 R-Design in Electric Silver metallic with 21″ 10-Open Spoke Turbine Tinted Silver Diamond Cut Alloy Wheels

V90 Cross Country

V90 Cross Country Series

V90 Cross Country Series

Completing the set is the Volvo V90 Cross Country. It shares the same Scalable Product Architecture (platform) with the Xc90, S90 and V90. Essentially a XC90 in V90 clothes it is for those who don’t want to be a sheep in the herd of SUV drivers, but still want the convenience of its big boot. And voila, the V90 Cross Country. My pick: T6 Cross Country Pro in Pine Grey metallic with 20″ 10-Spoke Black/Diamond Cut Alloy Wheels.  Don’t forget to get the Bowers & Wilkens audio system for those trips off the beaten path and you feel like singing along to your favourite ABBA tunes.

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